Photography essentials for entrepreneurs
and businesses of all kinds.
Personal brand photography establishes and enhances your brand through photography. Your customers and future clients will get to know you and your brand by having photos convey your character, your environment, and what it’s like to work with you.
Why Personal Brand Photography Is Vital
In today’s digital world, you can’t meet every potential client in-person where you can tell them about you and your business. You need your online presence to do just that. Prospective clients will land on your web site or social media accounts and within a few seconds they will decide whether or not to engage with you based on your imagery. This is why it is vital for your on-brand photos to do the selling for you. Personal brand photography will build your brand while conveying professionalism.
People want to do business with people they know and trust. And trust is created when you personalize your business with photos.
Who Personal Brand Photography Is For
Custom brand photography is for small business owners and entrepreneurs who want to use photography to help build their online presence and brand. Not only will the photos display your professionalism; they will also show who you are as a brand, help obtain clients, and grow your business.
Personal brand photography also:
Reinforces your professionalism (iPhone photos and stock imagery do not have the same impact)
Saves time (a library of beautiful photos will be at your disposal)
Makes a powerful first impression
Tells the story of your brand
Where Branded Photography Can Be Used
Everywhere online:
Your web site
Social media (LinkedIn, Instagram, Facebook, Pinterest, etc)
Email campaigns, newsletters, and email signatures
Traditional marketing materials:
Print collateral (business cards, brochures, direct mail, sales sheet, flyers, magazines/newspapers, etc.)
Sales pitches/presentations
Press releases (about an announcement or event)
